In April 2008, the Alberta Junior Hockey League officially released its new branding statement ‘Excellence Awaits’. The new brand is designed to spotlight the unique values of the AJHL in a clear and compelling way and will also serve as the foundation for promoting the AJHL to current and future student-athletes. ‘Excellence Awaits’ reflects the opportunities available within the AJHL and is intended to inspire athletes in their pursuit of excellence and future goals.
403-262-9636